4 Reasons Why Good Mortgage Lead Management Is Essential Lead management is one of the most important and time-consuming activities for companies. Despite the issues many firms have in its implementation, good lead management  can act as a significant competitive advantage. This has particular significance for lending companies where an experienced mortgage agent can make good use of mortgage lead management tools  in the following ways: 1. 	 Increased conversion rates: Mortgage branches obtain mortgage leads from various sources such as mortgage lead websites and marketing companies. These leads are pre-sorted to include prospects that possess the right credentials and are more likely to buy a home. Following up on genuine leads increases the conversion rate, helps to generate more referrals, and provides companies with more time to concentrate on customer service. A good mortgage lead management system allows companies to close up to 20% more leads than before.  2. 	 Good l...
 
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